Pride Month feels different this year.
In past years, HR teams could lean into celebration. Rainbow cupcakes in the break room, inspiring employee spotlights, lively Slack threads, and a general sense of progress. In many places, that energy feels more restrained. Not gone, but quieter, more cautious.
We’re seeing it across industries:
- 39% of corporations are scaling back external Pride Month engagements, and big brands are pulling back on Pride merchandise and events this year
- Legal shifts narrowing definitions around gender identity
- A growing fear of political blowback, with roughly 6 in 10 companies citing the current administration as the top reason for this change
This is the context in which HR leaders are now asked to show up, not just with compliance, but with compassion.
And the truth is: this is when inclusion matters most.
Because while the noise outside may be louder, your LGBTQ+ employees, especially those who are transgender, nonbinary, or gender-expansive, are still showing up. Still doing the work. Still watching to see whether their company will flinch when it matters most.

Inclusion is Not a Political Statement, It’s a Human One
Let’s be clear: inclusion shouldn’t be controversial. Using someone’s correct name and pronouns, ensuring safe and respectful workplace interactions, and affirming a person’s identity isn’t a radical act, it’s a baseline for human dignity.
Yet in today’s climate, even these basics can feel fraught. Some organizations are hitting pause on Pride activations or quietly trimming inclusive language out of handbooks, not because they’ve stopped caring, but because they’re unsure what’s “safe.”
But here’s the thing: dignity isn’t partisan. And your LGBTQ+ employees don’t disappear just because the political winds shift.
How to Honor Pride with Integrity, Even in a Challenging Year
If your organization is feeling unsure about how to approach Pride this year, you’re not alone. The good news? You don’t have to choose between silence and spectacle. You can show up with authenticity, even quietly. Here’s how:

Lead with Quiet Boldness
Big parades aren’t the only way to show support. This year, let sincerity be your superpower. Consider:
- Updating internal style guides to include inclusive language
- Offering optional learning opportunities like allyship workshops
- Amplifying LGBTQ+ voices within your own employee base, on your terms, in your tone
- Anonymous pulse surveys to hear how employees, including LGBTQ+ are feeling
- Statements from leadership reaffirming expectations of respect in your workplace culture
Small actions, done with care, can send a powerful signal.
Hold Space for Complexity
Your employees hold diverse perspectives. That’s part of what makes your workplace dynamic. HR’s role isn’t to ensure perfect alignment, but to create a workplace where respectful dialogue thrives and where safety is non-negotiable. Pride Month can be a time to listen, reflect, and recommit—not to argue, but to understand. Host a listening session or invite anonymous stories that reflect the diverse, layered experiences of LGBTQ+ employees. Respectful dialogue begins with intentional listening.

The Bottom Line: Civility Pays Off
As SHRM’s Index makes clear, civility isn’t just “nice to have.” It’s foundational to performance, compliance, and retention. Training is one of the most effective tools organizations have to reset expectations, boost morale, and reduce risk.
More Than a Mandate: Elevate Your Workplace with Civility & Respect
Pride Month in 2025 may not feel like years past. But that doesn’t mean it has to be any less impactful.
HR leaders have always been the bridge between people and policy. This year, you’re also being asked to be the steady hand in uncertain times. To protect space for inclusion—not with loud declarations, but with lasting intention.
Because at the end of the day, inclusion isn’t about flags or hashtags.
It’s about people.
And when things feel hard, people remember who stood with them.
Ready to strengthen your culture? Contact us to learn more about SHIFT’s customizable training programs.